Client: What is the dinosaur holding?
Response: It's just a sphere mate.
Client: Sorry I don't really understand - a sphere? Why is he holding a sphere?
Response: There's no real reason, it just looks right.
Adgroove was a social media driven short clip to launch the concept of a new mascot for the brand. The new mascot has some ideas about the brand biting through the competition - snappy and intense quality. Interestingly this entire film was modelled, animated, textured, and rendered in 48 hours, from half a paragraph description. This to keep all labour costs down and the project from blowing out in time. End result was okay, a bunch of issues in the middle, but a pretty decent visualisation.