MTV Ident Concepts
Still frame from MTV ident concept pitch for up late in-betweeners (2014)

MTV Ident Concepts are 3 different short identity pieces that were submitted to MTV years ago for their in-betweeners during commercial breaks for standard programs. There was some discussions held with producers at MTV Australia @ Fox Studios at some point via email, but nothing actually came about from it.

The shower screen scene is particularly intense - it all just kind of worked out - the sound design, the risks of animation style, the dark and offset/3D/red and blue lighting etc. The way the fabric just whips through the camera is really intense. The sound design carries it throbbing, pulsing and buzzing at an intense level.

FEATURE